Marketing Maestro

It don't mean a thing if your customers can't hear your story when, where and how they want to receive it.

Stellar marketing performance requires a sound annual marketing plan that defines strategic objectives, creates the foundation for flawless execution and clarifies the measures of success.

A successful plan aligns marketing, sales and operations to achieve revenue growth, market share expansion and recognition of thought leadership.

Creating the plan takes someone with an inquisitive, collaborative, envelop-pushing mind and the highly-tuned skill set to synthesize diverse input into a clear, concise approach and deliver across all channels - traditional, social and operational. (Hey, that's me!)

From start-ups to mature organizations, I've orchestrated numerous strategic marketing plans and have the measures of success that back them up. 

brand builder

How do you grow a geographically limited company into a national powerhouse?

Build on its brand equity with promoters, advocates and resounding stories of success. 

Easy peasy. (Well, maybe not so much for the faint of heart.)

Internal and external communication. Gorilla tactics and podium opportunities. Custom events and traditional advertising. Tweets, blogs and posts. The possibilities are as varied as the customers looking for your products. Knowing how to reach them takes insight.

The opportunity to build a brand from a whisper to a crescendo gets me going in the morning. I hate status quo and doing the same thing because that's the way it's always been done. BORING!

Breakthrough results take breakthrough thinking and a willingness to take calculated risks.

Nothing ventured. Nothing gained. Oh yeah. 

strategy driver

If you don't know where you're going, any road will take you there. Chances are, you'll lose your prospects and customers along the way.

With a unique right-brain-left-brain ability, I've helped companies position define their products and services as strong, easy-to-understand offerings supported by powerful messaging that brings a new level of eloquence and elegance to the sales process. 

A well-constructed product roadmap can take a company to new heights through organic growth as well as through upsell and cross-sell expansion of existing business.

Go-to-market strategy is a powerful driver, baby.

market slayer

The story of your business must ring with relevance. Only by paying attention to the voice of the customer can your business soar to leadership status in your industry. As a master storyteller, I've been able to bring companies to the final table for 93% of RFP responses and 77% of proposals. As a client manager, I've grown accounts from zero to millions in revenue in record time.

Boom.

2015-2016

cardinal health
specialty solutions

• Sr. Marketing Manager
  Sonexus Access & Patient Support and Pharma 3PL,
  Lewisville, Texas, and Smyrna, Tennessee

2014-2015

Informed medical decisions,
DBA iNFORMEDdna

• Vice President Marketing
  St. Petersburg, Florida

2010-2014

Health integrated, inc.

• Director, Strategic Marketing and Communications
  Tampa, Florida

2001-2009

BLUE CROSS BLUE SHIELD
FAMILY OF COMPANIES

• Director, Corporate Marketing
  Accident Fund / United Heartland
  New Berlin, Wisconsin, and Lansing, Michigan
• Program Manager
  WellPoint
  Waukesha, Wisconsin
• Director, Corporate Marketing
  Cobalt Corporation
  Milwaukee, Wisconsin

1998-2001

OPENFIRST, INC.
FORMERLY ELECTRONIC PRINTING SYSTEMS

• Director, Client Alliances and Marketing
  Milwaukee, Wisconsin

1996-1998

kind words
from leaders, peers and co-workers

I had the pleasure of working with Sue closely at InformedDNA. She was the first Marketing hire for the company and came in with such positive energy that you felt inspired during each interaction you had with her. Sue got up to speed very quickly, learning the complicated market of genetic counseling and genomics and developed a soup to nuts marketing plan for all 3 company product lines. She was extremely creative and effective in generating new business for the company and did it all on a limited start-up company budget. Sue is extremely communicative and collaborative; and, as a result you never felt any divide between the Sales arm of the company and her Marketing team. I believe Sue could tackle any marketing challenge she encounters and would be extremely effective in driving business at any organization.

Lisa Weingartner, Director of Business Development at PierianDx

Sue is one of the most knowledgeable and passionate marketing professionals I have ever had the pleasure of working with in a business development role. She has the pulse of the market at hand with every decision and deliverable she creates. Sue is skilled at understanding client needs, leading a consultative and collaborative approach to solution development, and delivering a highly professional and creative product that is on point.

Alycia Sepe, Vice President at Highmark, Inc.

I had the opportunity to work with Sue during her tenure at Health Integrated. I found her to be highly professional and very personable. Sue was quick to tackle large and complex tasks without hesitation and produced quality outcomes at the end of the day. I found her to be collaborative and responsive to direction. I would recommend Sue to any organization without reservation.

Sam Toney, Chief Medical Officer at Health Integrated

Sue is very talented at managing large groups of people with diverse roles, which included marketing and media buying, product development and competitive research. Work was produced on-time, within budget and with consistently good quality. She is creative and a joy to work with. I would highly recommend her.

Cathy Harvey, President at Molina Healthcare of Illinois

Sue is a dynamic marketing strategist. She brings a high level of energy and enthusiasm to every project, ultimately resulting in a successful outcome. Her professionalism and organization are unmatched. Sue is always willing to offer her assistance and establishes excellent rapport with clients and coworkers. She has been a pleasure to work with on every project and I strongly recommend her for any endeavor she chooses to pursue.

Sue Kelly, HR Professional, Human Resources at GO Riteway

Sue and I worked together when she was at Aurora Health Care. She was super organized and detail oriented when ever we would meet on a project. We worked great as a team creating an ad series for new doctors, brochures and marketing materials for new clinics. Sue is creative in her thinking, has a passion for her profession and strives for the best on what ever she is involved in. I hope to have the opportunity to work with her on future projects. 

She is a great person to work with and a wonderful friend. Even though we are not working together, whenever we get together we end up discussing marketing and/or creative topics. She would be an asset to any company looking for a winner.

Kandy Stamborski, Stamborski Design

Sue and I worked together when she was at Aurora Health Care. She was an outstanding, multi-talented, innovative and creative individual who was able to think out-of-the-box. She was passionate about her work and came up with the best ideas to serve a client’s needs. She never lost sight of the business objective and always met budget and timelines. Sue contributed so much to the organization. 

Sue is a person of high integrity and I would highly recommend her for any organization looking to succeed.

Cindy Bores, Former Manager, Consumer Loyalty Programs, Aurora Health Care